A complete rethink of what "analytics" means to the users that depend on the performance of their events to make their livelihoods. Organizer rely on insights from their data to make decisions about whether to start a new promotion, when to release more tickets, how staff they'll need to run the event, and so much more. I led UX on this initiative to completely rediscover what information our users needed most, how best to present the data, and how users expect to interact with it.
Read MoreIdentifying, distilling, and organizing the information and inputs of a system or tool — information architecture sits as one of the primary disciplines of any UX professional. Here, I outline a few of the activities that exemplify my design process and output.
Read MoreWhen time allows, I like to get a little change of scenery by working part-time on interesting ideas my friends or colleagues direct my way. In 2014, I worked with RoastLog to design their first mobile app from the ground up.
Read MoreStarting in 2015 and spanning over a year, Eventbrite rebuilt its consumer purchase experience from the ground up. This included a rearchitecting the back-end services that power the purchase, and reimagining the human-facing interactions. It also meant shifting the company's approach from thinking in terms of individual features and screens to a more holistic, user-centric mindset.
Read MoreOne of my first major initiatives at Eventbrite was to unlock the repeating events market by building a powerful new way for organizers to manage and sell tickets for repeating events on the platform. After extensive user research, we extended the existing event management tools to give organizers dynamic scheduling, independent inventory and attendee management, and more powerful reporting.
Read MoreI consider research to be the underpinning of all my design output. In my studies at Bentley University, I had the opportunity to intern under some of the talented researchers at Fidelity, Verizon, and the Bentley Design & Usability Center (now the Bentley UX Center). I've been lucky to work with colleagues since then who push me to continuously improve my own research skills.
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