A complete rethink of what "analytics" means to the users that depend on the performance of their events to make their livelihoods. Organizer rely on insights from their data to make decisions about whether to start a new promotion, when to release more tickets, how staff they'll need to run the event, and so much more. I led UX on this initiative to completely rediscover what information our users needed most, how best to present the data, and how users expect to interact with it.

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