Analytics

A complete rethink of what "analytics" means to the users that depend on the performance of their events to make their livelihoods. Organizer rely on insights from their data to make decisions about whether to start a new promotion, when to release more tickets, how staff they'll need to run the event, and so much more. I led UX on this initiative to completely rediscover what information our users needed most, how best to present the data, and how users expect to interact with it.

Jeff ZundelMay 30, 2016ux, design, research, data visualization

Roast Log iPad App

When time allows, I like to get a little change of scenery by working part-time on interesting ideas my friends or colleagues direct my way. In 2014, I worked with RoastLog to design their first mobile app from the ground up.

Jeff ZundelMay 30, 2016ux, research, design, app, mobile, tablet, roastlog

Consumer Purchase

Starting in 2015 and spanning over a year, Eventbrite rebuilt its consumer purchase experience from the ground up. This included a rearchitecting the back-end services that power the purchase, and reimagining the human-facing interactions. It also meant shifting the company's approach from thinking in terms of individual features and screens to a more holistic, user-centric mindset.